Introduction

ICIS 2024, held in Bangkok, Thailand, from December 15-18, is an AIS-hosted conference themed "Digital Platforms for Emerging Societies." The event aimed to examine the expansive role of information technology in driving economic and societal transformation across the globe.

Conference organizers sought an innovative system to seamlessly distribute thousands of event photos to hundreds of attendees while meeting key requirements:

• Ease of use for both organizers and attendees.

• No mobile app required for access.

• Personalized photo discovery, allowing attendees to quickly find their own photos without scrolling through entire galleries, while still being able to explore all event photos if desired.

AIS selected Kampfire as the official photo-sharing solution for the conference.

Objectives

1. Efficiently distribute thousands of event photos to over 1,600 attendees through personalized photo albums

2. Collect data for in-event and post-event digital engagement

Methods

During the Conference:

• Given the four-day duration of ICIS 2024, photographers generated hundreds of high-quality photos daily. Organizers required a fast and reliable uploading tool, which was fulfilled by Kampfire’s proprietary Uploading Pad.

• Attendees could instantly retrieve their personal photos, along with featured images from previous days, by simply taking a selfie, eliminating the need for manual searching.

Post-Conference Engagement:

• Organizers leveraged Kampfire to sustain attendee engagement by continuously uploading new photos, ensuring attendees received fresh content without sorting through thousands of images.

• Kampfire’s built-in engagement analytics provided valuable insights into how attendees interacted with conference content, imagery, and post event activities.

• To amplify the event’s reach, organizers shared the Kampfire campaign link across various social media platforms.

• Attendees downloaded and shared thousands of conference photos - either directly through      Kampfire or natively from their devices with a single click.

Results

Number of photos uploaded to Kampfire: 1,230

Non unique campaign views: 3,014

Claimed personalized albums (unique attendees): 497

Photos downloaded from albums: 3,221

Total impressions: 51,887

ROI (return over cost of Kampfire): 1,360.8%

Key Insights

1. Activating Kampfire allowed close to 100% of conference photos to be utilized, providing attendees with a seamless and personalized experience.

2. Kampfire’s one-click sharing encouraged attendees to distribute conference photos across social networks, significantly expanding the event’s reach.

3. Kampfire’s unique structure enabled organizers to effortlessly upload hundreds of photos into a unified gallery each day, eliminating the need for folders and slow manual sorting while allowing attendees to instantly find, download, and share only the images that mattered most to them.

4. Combining Kampfire campaigns with social media, email, and text messages has proven to be      an effective strategy for exponentially growing brand awareness.

Conclusion

The implementation of Kampfire at ICIS 2024 transformed the way conference photos were distributed and leveraged for engagement. By providing attendees with instant access to personalized albums and enabling effortless social sharing, Kampfire not only enriched the attendee experience but also extended the conference’s visibility far beyond the event itself. For organizers, Kampfire offered a powerful tool to analyze attendee engagement and maximize the impact of event imagery, proving that strategic photo-sharing can be a game-changer for post-event engagement.