Introduction

ELX, the Event Leader Exchange community, sought to amplify attendee engagement and increase the volume of shared event content for its Inaugural European Summit 2024 in Berlin. With the coffee break serving as prime networking and interaction moments, ELX needed a seamless, app-free solution to encourage real-time content creation and sharing.

To achieve this, ELX integrated Kampfire as the official personalized photo-sharing solution, leveraging QR code technology to maximize ease of use and participation.

Objectives

• Maximize user-generated content by providing attendees with personalized photo albums.

• Enhance attendee engagement through a frictionless and interactive photo-sharing experience.

• Expand the event's social media reach by encouraging attendees to share personalized content.

Methods

During the Event:

• QR codes were strategically displayed across event screens and print materials during coffee breaks, allowing attendees to easily access Kampfire without needing to download an app.

• Kampfire automatically curated personalized photo albums for each attendee, simplifying the discovery and sharing process.

• Seamless social media integration within Kampfire enabled one-click sharing, amplifying event visibility online.

Post-Event Engagement:

• Organizers sustained engagement by uploading event photos, ensuring attendees had fresh content to interact with.

• Kampfire’s analytics provided valuable insights into content interactions, downloads, and social sharing trends.

Results

• Higher Social Media Engagement: Social shares and interactions significantly increased, boosting event visibility.

• Enhanced Attendee Experience: The frictionless access to event photos created a more immersive and engaging experience.

Key Insights

• Activating Kampfire allowed attendees to engage with event content in a highly personalized way, increasing interaction rates.

• QR code-based access removed barriers to participation, ensuring widespread adoption.

Conclusion

The implementation of Kampfire at ELX transformed casual coffee breaks into interactive content-sharing experiences, driving a notable increase in social media visibility. By enabling attendees to seamlessly create, access, and share personalized photo albums, Kampfire not only enhanced engagement during the event but also maximized ELX’s digital footprint beyond the venue. Moving forward, ELX plans to further optimize this strategy, leveraging real-time feedback to enhance attendee participation and social sharing at future events.